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Bringing a Service Approach to Technology Marketing
On ebizQ, Phil Wainewright’s interview with the CEO of HelpStream, Bob Warfield, focuses on Social CRM and bringing a services ethos to sales and marketing. With the rapid growth of social media,...
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What NOT to Post on your Customer Blog
OK, here’s one of my pet peeves: if you have a blog or a twitter account linked from your business website, make sure the posts and tweets are targeted to your customers and what they care about. Seems...
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